Tag Lines - are the computer age equivalent of the sweat question. They are intended to intrigue, attract, worry and motivate. Their sole purpose is to provoke a response. To compel potential prospects to ask - How?

Tag line responses can be directed to a computer for pre-selling or screening. Responses can also be made to a call center or directly to your office.

Attach Tag Lines To:

	Direct Mail
	Electronic Mail
	Print Adds
	Flyers
	Envelopes Stuffers
	Business Cards
	News Letters
	Billing Statements
	Even T-Shirts

Web Supported Tag Line Marketing is the Hottest New Trend in Advertising:

Step 1: Place a two line Tag Add where your target market can read it. (See examples)

Step 2: Tell your story on your Web page. You can make it interactive, include high impact graphics, use sound and motion and provide downloadable PDF files or full animation.

Step 3: Be available for follow-up with face-to-face or phone-to-phone sales activities.